UNSW Grand Challenges Visual Identity

Working with the Creative Services team, I led the creative development of the UNSW Grand Challenges visual identity from concepts to design. Directed by UNSW Academic leads, the Grand Challenges required a look and feel that aligns with UNSW strategic goals and their mission to bring thought leaders together to address the greatest issues facing humanity.

I designed the ‘Exclamation Point’ visual identity, produced a visual design style guide to accompany the design suite. The Grand Challenges bold and clean design makes a powerful statement and inspires the target audience to get involved.

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