Lost In Books is a multilingual kids bookshop and social enterprise in South Western Sydney. They needed a strong visual identity and digital presence to reposition the brand as ‘more than a bookshop’ but a multilingual creative centre and community hub.
In March 2020, we had to temporarily close our physical space to keep our staff and community safe from the COVID-19 virus. To stay connected with our community during those challenging times, we created LOST IN BOOKS TV to bring the magic of our multilingual books, programs and stories to our audience online.
Marketing objectives:
Increase awareness of Lost In Books
Increase engagement and participation
Increase sales revenue
Design solutions:
Research, conceptualise and develop a visual language to represent Language, Literature, Art, Music, Performance and Community
Design a visual identity system, style guide and a suite of communication templates and marketing collateral to maintain a strong and consistent brand for Lost In Books
Enhance and optimise online experiences on our website and social media channels
Redesigned e-commerce website to improve online shopping experience
Conceptualised, designed and developed our digital Youtube channel – LOST IN BOOKS TV, including production of 80+ original multilingual content
Results:
The LOST IN BOOKS TV digital program drove a spike in engagement in our program between March – July 2020 (COVID-19 lockdown). By the end of May 2020, we had doubled our Website visits and social engagements for the entire 2019, with almost 3000 unique visitors/month and almost 6000 page views/month. Our social media following on our largest channel grew to 57% to 1747 followers.
LOST IN BOOKS was handpicked by Google to be featured on a 60 second TV/online advertising campaign that launched in November 2020. Our work was selected by Google based on our digital pivot during COVID-19 and our high levels of online engagement through effective use of Google tools (e.g. Google My Business).
Even during the difficulties of COVID-19, the team made self-generated revenue of more than $23,000 in the last quarter, inducted 13 new volunteers and experienced an increase in audience engagement.
