Lost In Books Projects
Lost In Books is a multilingual kids bookshop and social enterprise in South Western Sydney. They needed a strong visual identity and digital presence to reposition the brand as ‘more than a bookshop’ but a multilingual creative centre and community hub.
In March 2020, we had to temporarily close our physical space to keep our staff and community safe from the COVID-19 virus. To stay connected with our community during those challenging times, we created LOST IN BOOKS TV to bring the magic of our multilingual books, programs and stories to our audience online.
- Increase awareness of Lost In Books
- Increase engagement and participation
- Increase sales revenue
- Research, conceptualise and develop a visual language to represent Language, Literature, Art, Music, Performance and Community
- Design a visual identity system, style guide and a suite of communication templates and marketing collateral to maintain a strong and consistent brand for Lost In Books
- Enhance and optimise online experiences on our website and social media channels
- Redesigned e-commerce website to improve online shopping experience
- Conceptualised, designed and developed our digital Youtube channel – LOST IN BOOKS TV, including production of 80+ original multilingual content
The LOST IN BOOKS TV digital program drove a spike in engagement in our program between March – July 2020 (COVID-19 lockdown). By the end of May 2020, we had doubled our Website visits and social engagements for the entire 2019, with almost 3000 unique visitors/month and almost 6000 page views/month. Our social media following on our largest channel grew to 57% to 1747 followers.
LOST IN BOOKS was handpicked by Google to be featured on a 60 second TV/online advertising campaign launching in November 2020. Our work was selected by Google based on our digital pivot during COVID-19 and our high levels of online engagement through effective use of Google tools (e.g. Google My Business).
Even during the difficulties of COVID-19, the team made self-generated revenue of more than $23,000 in the last quarter, inducted 13 new volunteers and experienced an increase in audience engagement.