I led the design of the new logo and visual identity system for the Diocese of Parramatta. I researched and developed a brand and style for the Diocese of Parramatta’s internal and external visual communications.
I produced a brand identity guideline document to introduce the new brandmark and educate on how to correctly use the new visual identity system to strengthen the brand’s presence and integrity.
The new brandmark of the Diocese of Parramatta is a creative response to Pope Francis’ call to:
“…be bold and creative in this task of rethinking the goals, structures, styles and methods of evangelisation.”
The new brandmark represents not only the literal geographic profile of the Diocese but also its important role and presence as the Catholic Church in Western Sydney and the Blue Mountains.