AGSM 40th Anniversary Exhibition
Brief: The Australian Graduate School of Management needed an immersive multi-platform event experience to:
- celebrate AGSM’s 40th anniversary
- honour donors and nurture key stakeholders
- signal the School’s strength as a brand in the international management education community.
- Establish an event style guide to ensure design consistency across across visual, digital, multimedia and event teams
- Design an immersive 32-metre interactive walk-through exhibition celebrating the evolution of the AGSM over 4 decades
- Apply a consistent high end design and manage production of all branded event collateral
- Art direct external suppliers and supervise installation of design pieces.
- Positive reviews from over 400 key stakeholders, alumni & staff
- Increased homepage traffic and social media engagement
- Raised revenue generated by corporate engagement
- Wide media coverage of key 40th related announcements (Major Gift, new AGSM infrastructure, corporate engagement).