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AGSM 40th Anniversary Exhibition

Brief: The Australian Graduate School of Management needed an immersive multi-platform event experience to:

  • celebrate AGSM’s 40th anniversary
  • honour donors and nurture key stakeholders
  • signal the School’s strength as a brand in the international management education community.

Design solution:

  • Establish an event style guide to ensure design consistency across across visual, digital, multimedia and event teams
  • Design an immersive 32-metre interactive walk-through exhibition celebrating the evolution of the AGSM over 4 decades
  • Apply a consistent high end design and manage production of all branded event collateral
  • Art direct external suppliers and supervise installation of design pieces.

Results:

  • Positive reviews from over 400 key stakeholders, alumni & staff
  • Increased homepage traffic and social media engagement
  • Raised revenue generated by corporate engagement
  • Wide media coverage of key 40th related announcements (Major Gift, new AGSM infrastructure, corporate engagement).

 

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